By Lucy Moore
This post is something of a call to arms. A lighting of the torch. Do you want to be part of something bigger? Don’t we all?
A few months back I wrote a piece on shameless self promotion for agricultural industries. The post floated some ideas I’d had in the dead of night, or as the last afternoon light settled over that golden glow of raised dust in a yard full of fresh weaners. One of my lofty brainstormed “aha” moments was creating a mini cinema scenario in Coles, where we featured farmers and graziers supplying their produce to the conglomerate.
I pictured a young potato growing family simultaneously boxing their produce, loading trucks and telling shoppers how much they loved their work. I saw kids playing in the dirt in the stockyards while their parents drafted steers for the feedlot, explaining their roles in the supply chain. Even grain growers harvesting golden fields of delight promising porridge for breakfast and flour for scones at smoko*.
They are hidden away, in far off places, doing perhaps the most important job for our nation.
It truly warms my heart when I imagine these people telling their stories. They are hidden away, in far off places, doing perhaps the most important job for our nation. They deserve a platform and a sounding board and I believe we can give them one.
Then came a shining light. Fellow optimist and passionate aggy Meg Kennett fearlessly raised her hand in a bid to back my idea and make it reality. We’ve teamed up and we’re giving this thing a crack. We’re in the wee little baby stages.. like the newborn calf who doesn’t know what its legs are for but it knows where it wants to be.
So now we’re taking suggestions. Do you supply produce to Coles? Or any supermarket companies? Do you know of someone who could help us bring this idea to life? They say don’t bite off more than you can chew but heck, we’ve got a taste for it now.
We’re looking for business savvy folks to help guide the project. Film and TV specialists to welcome on board. And the big ticket item.. funding. Can you suggest sponsorship possibilities? Know of someone with deep pockets weighing them down?
Please, don’t sit back. We welcome any and all ideas. We say we’re on the front foot in agriculture but we’re preaching to the converted. Let’s spread our voice up and down the coastline and introduce ourselves to our customers. I reckon they’d be chuffed to meet us.
*Smoko is a rest from work, traditionally for a 'smoke' or tea break